Too Faced Lip Insurance Primer ($19) This unique, creamy formulation is like Shadow Insurance for your lips. It’s applied over the lips to promote suppleness and glides on smooth for maximum staying power. Your glosses and lip color will not feather, fade, or transfer even under the most lip-challenging conditions. The Vitamin-E-enriched formula pampers lips while unique pigment binders protect lip colors from any pout imperfections.
Too Faced Lip Insurance Primer was surprisingly moisturizing. Usually lip primers are dry and bit difficult to apply. My favorite feature of the Lip Insurance is it came in a tube with a wand instead of a lipstick tube. It made applying the primer so much easier. The primer is a white gel-like substance, but when you apply it, it goes on clear. When I applied it, it didn’t feel sticky or heavy at all. The key is to wait a minute or 2 after applying the primer before applying lipcolor. The primer won’t keep your lipcolor lasting all day and night. Let’s face it. With all the eating, drinking, and licking of lips there is no way any lip color is going to stay put even with primer. However, it does an excellent job of keeping the color from bleeding and fading. All you need is a thin layer. It’s one of the best lip primers I have used so far. It’s very rare to find a lip primer that doesn’t dry out your lips.