NY Fashion Week Get The Look: NYX Cosmetics at Imitation by Tara Subkoff

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New York makeup artist Tina Turnbow for NYX Cosmetics created the striking look seen at the Imitation by Tara Subkoff presentation

“The makeup for the Imitation presentation was inspired by designer, Tara Subkoff’s love of YSL, Helmut Newton and Debbie Harry,” said Tina Turnbow, Makeup Artist for NYX Cosmetics. “We collaborated together to create a look by NYX Cosmetics that was bold, yet distinctly feminine. I used dark shades of brown and taupe to give the eye dimension and then rimmed with black, kohl liner to enhance it and make it really pop. Because the eyes had a lot of shine and dimension, I wanted to keep the lip matte, but create something slightly different than the flat, bold color we’re seeing all over the runway. Therefore, I used a mixture of rust and grape colors that melded together for a unique finish and then blurred the edges for a modern 70s feel.”


Products Used (All products are NYX Cosmetics):

Face: Stay Matte But Not Flat Powder Foundation

Cheeks: Stay Matte But Not Flat Powder Foundation

Eyes: Jumbo Eye Pencil in Chocolate

Jumbo Eye Pencil in French Fries

Cream Shadow in Suede

Cream Shadow in Chocolate

Collection Noir Kohl Kajal Black Liner

Boudoir Mascara Collection in La Amoureux

Lips: Retractable Lip Liner in Plum

Matte Lipstick in Alabama

Find out how to create the look!

To create the look, Tina wanted to keep the skin raw and clean so the eyes and lips were the focal point of the face. She prepped the skin with moisturizer to create luminosity and then applied the NYX Cosmetic’s Stay Matte but not Flat Powder Foundation ($9.50) to combat t-zone shine. She then focused on the eyes which were inspired by Helmut Newton and Debbie Harry in the early 70s using various shades of brown for a bold, yet feminine look. She began by creating a deep V on the outer-corner of the eye using the NYX Cosmetics Jumbo Eye Pencil in Chocolate ($4.50). Using her finger, Tina then blended the NYX Cosmetics Cream Shadow in Chocolate and Suede ($5.00) to frame the middle of the eye and create dimension and shine. To brighten and give the eye luminosity, Tina applied the NYX Cosmetics Jumbo Eye Pencil in French Fries ($4.50) to the inside crease and lower rim. Tina then rimmed the eyes using the NYX Cosmetics Collection Noir Kohl Kajal Black Liner ($6.00) and applied two coats of the NYX Cosmetics’ Boudoir Mascara Collection in La Amoureux ($6.00) to the lashes. For the lips, Tina wanted to create a unique take on the bold lip combining the NYX Cosmetics Retractable Lip Liner in Plum ($4.50) with the NYX Cosmetics Matte Lipstick in Alabama ($6.00) to give a matte, two-toned effect. The edges were then blurred to really complete the modern 70’s look of the face. Tina then finished by contouring the cheeks with darker shades of the NYX Cosmetics Stay Matte but not Flat Powder Foundation ($9.50). The completed look was glam, yet fabulously feminine.

“I was thrilled to be able to partner with NYX Cosmetics to create the makeup look for my fall 2012 collection,” said designer, Tara Subkoff. “This is one of the best makeup lines and their diversity and color range made them an ideal partner because there was so much room to collaborate and create the perfect look for the show.”

All products used in this look are available at www.nyxcosmetics.com.

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