By Audrey Dao, on February 11th, 2010,
 Urban Decay Alice in Wonderland Book of Shadows ($52) Open the palette to reveal a pop-up scene of Alice in the mushroom forest. Her “drink me” bottle discarded, she staggers past towering mushrooms, only to cross paths with a very peculiar, hookah-smoking caterpillar. A large mirror rests behind the scene – you feel as if you are transported into the film itself.
Hidden inside a secret drawer are 16 best-selling Eyeshadows, given topsy-turvy names like White Rabbit, Jabberwocky and Oraculum. Alongside them lie travel sizes of Eyeshadow Primer Potion and two 24/7 Eye Pencils. From smoky neutral eyes to flashes of hallucinogenic green and purple, the looks you can create are as endless as the rabbit hole itself. Anyone who loves Urban Decay, Tim Burton, Disney, or Alice in Wonderland absolutely MUST have this palette. Even the Mad Hatter would say this Book of Shadows delivers it all.
My Thoughts:
I own practically all the shades already so there was really no reason for me to purchase the book of shadows, but I couldn’t resist! I told myself no too! The shades are not new. They were just renamed to go with the Alice in Wonderland theme. If you own the any of the previous book of shadows, Ammo palette, and/or the Sustainable palette, you would already own the majority of the colors in this palette. Here is a chart displaying the real names of the shadows and the ones used in the Alice in Wonderland Palette.
As usual, all the shadows are great quality and perform exceptionally well. The majority of the shades are a bit shimmery, glittery. There are not many matte or semi-matte colors. It’s a great value if you don’t own the colors yet or want to try out Urban Decay eyeshadows. I wish they made new shades or limited edition shades instead of re-naming the ones that already existed.
By Audrey Dao, on January 14th, 2010,
 Urban Decay Show Pony Shadow Box ($30) Artsy hipsters and makeup junkies rejoice! Urban Decay chose Kime Buzzelli, darling of the LA art scene, to illustrate this amazing Shadow Box inside and out. Kime’s paintings feature wickedly fashionable women… often with brightly colored makeup running down their cheeks. Inspired by these characters, we’ve filled our palette with 6 shadows… all totally wearable, and 2 exclusive to this set: Snatch (peachy-pink with glitter) and Painkiller (turquoise shimmer).
You’ll love the versatility of this set: pick from bright, fashion-forward shades, or go neutral with “9 to 5”-friendly shadows that still give a ton of personality to your look.
Rounding out the set is a travel-sized 24/7 Eye Pencil in never-fail Zero (black), a mini genie bottle of Eyeshadow Primer Potion (so your makeup won’t run down YOUR cheeks), and a big mirror. This shadow box will make you beautiful AND do wonders for your street cred. Thanks, Kime.
My Thoughts:
I was a bit hesitant to get this palette because the art design on the shadow box scared me. I changed my mind because you can never go wrong with Urban Decay eye shadows. All the shadows perform so well! They’re long-lasting, blendable, and gorgeously smooth. All their shadows are really pigmented. The colors are true to color. What you see is what you get. Do be careful when using Snatch. It is quite glittery. If you’re not used to sparkly glitter, use a light hand. Painkiller (turquoise) and Flash (purple) are very vibrant colors. Mildew (my favorite) is a gorgeous deep green. Toasted (copper) and Smog (dark brown) are great neutrals. Be sure to check out my reviews for the 24/7 eyeliner and Primer Potion.
By Audrey Dao, on August 26th, 2009,
 Urban Decay Ammo Shadow Box Plus Primer Set ($39) Urban Decay’s 10 best-selling shades, packed into a case that’s a tactile experience on its own. Covered in touchable, matte black paper, the compact features a mesmerizing assortment of UD elements, gently wafting from a pistol in overlapping textures of violet metallic foil and rich velvety flocking. Inside, 10 best-selling shadows are arranged as five sets of coordinating duos, running the gamut from subtle to sexy. The slim case is complete with a perfectly sized mirror, applicators, and a magnetic closure, so it’s sure to stay closed in your handbag.
And any time you use Eyeshadow, you MUST prep your lids with Eyeshadow Primer Potion – unmatched by any other in the beauty industry! Apply Primer Potion to lids before shadow application for eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing. It dries down almost instantly (and invisibly), creating smooth lids that are super-powered eyeshadow magnets.
My Thoughts:
I really love this shadow box. I love it even more, because I was able to find this shadow box with the primer! The Urban Decay Ammo Shadow Box normally costs $36. It was a bit of a no brainer for me to shell out the extra $3 and get the full size Urban Decay Primer Potion (orig. price $17) with the shadow box. If you read my review about the Urban Decay Eyeshadows, you will know how much I love them. So to find 10 of the best selling shades in a shadow box was a dream find for me. I use these shadows for a night out because they contain shimmer. I don’t like to shimmer during the daytime.
By Audrey Dao, on June 30th, 2009,
 Urban Decay Eyeshadow ($16) This is the product we were born to make – our best-seller! Professionals, celebrities, and makeup junkies swoon for our wide array of shades. Each one is pigment-rich: we load the shadow with color, and add very few binders (the stuff that holds shadow together), resulting in beautiful color that blends easily and lasts. Lots of finishes to suit your mood: sparkle, shimmer, duotone or un-sparkly satin.
Our subway token compact comes complete with a window (see your shade without opening), and snaps shut with one hand – no more lost lids.
My Thoughts:
LOVE LOVE LOVE. I just love how there are so many eyeshadow shades to choose from! Not only are there so many shades to choose from, but the shadows perform so well! They’re long-lasting, blendable, and gorgeously smooth. All their shadows are really pigmented, so it’s best to use a light hand when applying.
By Audrey Dao, on June 27th, 2009,
 
Urban Decay Get Baked Eyeshadow Palette ($28) Blaze it up with a hit of our most gorgeous bronzy shades, rolled up into a super slim palette. Our universally flattering collection delivers three neutral favorites from our best-selling “Baked” collection (Baked, Half Baked, and Twice Baked), an electric shade of teal (Flipside), and a travel-sized 24/7 Glide-On Eye Pencil in Bourbon.
It’s the first time we’ve offered our long-lasting 24/7 Glide-On Eye Pencils or Sin Eyeshadow Primer Potion as part of a palette! Sin is a shimmery, champagne version of our classic Primer – try it alone or under a shadow. All Urban Decay Eyeshadows contain very few binders for effortless blending and true color.
The super-slim palette features a brown Pucci-inspired exterior and “Get Baked” in electric blue foil. Blue and white flora create a contrasting backdrop to the neutral Eyeshadows inside. The case is complete with a handy mirror and a magnetic closure.
My Thoughts:
I recently picked this up at South Coast Plaza’s Macy’s, and I LOVE it. It’s perfect for summer! Not only that, but this palette is such a steal for me. I love Urban’s 24/7 Glide-On Eye Pencil in Bourbon and also Baked, Half Baked, and Twice Baked eye shadows. So, getting this palette was a no brainer for me. You can read my review of 24/7 Glide-On Eye Pencil to see my opinion. The eye shadows are really great. They are long lasting, pigmented, and blendable. Definitely one of the best eye shadows out there. Sin Eyeshadow Primer Potion works just as great as the original with a bit of shimmer. I just can’t get over how much I love this palette!
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