Too Faced Lip Insurance Primer ($19) This unique, creamy formulation is like Shadow Insurance for your lips. It’s applied over the lips to promote suppleness and glides on smooth for maximum staying power. Your glosses and lip color will not feather, fade, or transfer even under the most lip-challenging conditions. The Vitamin-E-enriched formula pampers lips while unique pigment binders protect lip colors from any pout imperfections.
Too Faced Lip Insurance Primer was surprisingly moisturizing. Usually lip primers are dry and bit difficult to apply. My favorite feature of the Lip Insurance is it came in a tube with a wand instead of a lipstick tube. It made applying the primer so much easier. The primer is a white gel-like substance, but when you apply it, it goes on clear. When I applied it, it didn’t feel sticky or heavy at all. The key is to wait a minute or 2 after applying the primer before applying lipcolor. The primer won’t keep your lipcolor lasting all day and night. Let’s face it. With all the eating, drinking, and licking of lips there is no way any lip color is going to stay put even with primer. However, it does an excellent job of keeping the color from bleeding and fading. All you need is a thin layer. It’s one of the best lip primers I have used so far. It’s very rare to find a lip primer that doesn’t dry out your lips.
Urban Decay Lip Primer Potion ($20) Prepare your lips for the day ahead. Our invisible primer lays a silky foundation for your favorite lipstick or gloss. Color is truer, applies smoother, lasts longer, and will not fade or feather. The easy-glide formula feels velvety-soft, without the drying feeling often associated with long-lasting lip color.
The formula includes SPF 15 (yay!) and moisturizing Vitamins A, C and E for a primer that protects and perfects. And, our pretty roll-up tube and slanted bullet make for precise, easy application.
I really like this lip primer. It’s so hydrating! No worries about cracked, dried out lips here. It kept my lipstick on and in place for hours and it even worked for lipglosses too! My only complaint is when you initially apply it, it’s rather difficult to to apply. I had to warm it up a bit first by swiping it a few times on my hand, then applying it. The lip primer went on much smoother after warming it up.
Smashbox Lip and Lid Primer ($24) is okay. It’s not great. It’s not bad. What I like about it is I don’t have to wait for the primer to set or dry. The lid and lip primer works quite well, but it can be a bit drying. It doesn’t go on smoothly, because it is drying and chalky. The lid primer allows something for the eyeliner to grab onto and not smudge. If you were to apply eyeliner or eyeshadow directly to bare skin, the eyeliner or eyeshadow will slip ‘n slide all over your eye because there is nothing for the eyeliner or eyeshadow to hang onto except oily eyelids. When I apply the lid primer, I smear some onto my lids and then pat it into my lid. Afterwords, I apply eyeshadow or eyeliner. The lip primer provides a base for lipcolor. I usually trace my outer lip line with the lip primer and then apply lipliner. The lip primer will prevent the color from bleeding. I don’t apply this all over my lip because it is drying. Instead, I color my lip in with the lipliner then apply lipcolor. This will allow the color to last longer, and if fading does occur, I won’t be left with a ring of lipliner around my lips.